How the methodology works

ROI tracks activity to the bottom line in a robust and tested process. It builds a chain of impact that highlights how and where interventions change behaviour and practice, and where they impact on the achievement of business objectives. The final stage of the process is to attach an actual monetary value to the intervention, the contribution to the bottom line. How many business leaders actually monitor and measure this and with any kind of accuracy?

What you need to implement the ROI methodology

To demonstrate value and impact, you need robust data and a discipline for extracting meaning from the data - in short, the ROI Methodology because:

You can't demonstrate impact and value unless you have measurement systems in place
You can't make choices about where and how much to invest without the right data for your analysis
You can't monitor improvement data unless you know what indicators you want to effect
If you can't report impact and value, you can't demonstrate your contribution to the business

Find out more about the ROI methodology.

Executive Breakfast Meetings

Using the ROI methodology to assess your Marketing initiatives and interventions in the light of today's commercial conditions.

In the current economic climate, boards are demanding cost reductions.

Marketing can be an easy target. But you can't stop investment completely. Not if you want to compete effectively in tough markets conditions. Not if you're to be ready to take rapid advantage of future opportunities.

Making sure you make the best decisions

Knowing how to measure the impact and value (ROI) of your marketing activities drives the best decisions for your business. It enables you to save cash now without compromising the future. The ROI Methodology assists you in finding out what is fundamental to BAU, what can be postponed and what can be done without altogether.

So which parts do you cut out?

We all invest in marketing. Some of us spend millions a year. Others less. But unlike other investments, we can rarely track the value.

Right now what's important is not which marketing activities are best run, nor which are most popular. We need to know which are effective, and what we should be doing now to position ourselves for future opportunities and growth.

What gives the best return on our investment?

Clever organisations, large and small, are looking for the best tools and support to help them take a strategic view of what adds real value to their bottom line.

More than 3,500 organisations globally have used the ROI Methodology because it is this the Global Standard for tracking the value of human capital investment programmes.

In the UK a growing list of blue-chip companies and major public and not-for-profit employers are buying into the ROI training accredited by Awards UK and planning, score carding and evaluating their human capital investments around the Methodology.

Establishing the ROI methodology

Commitment to adopting the ROI Methodology has to come from the top. These short introductory presentations will outline the benefits it can bring to your business support functions.

No more than 10 - 15 senior individuals from large corporations attend our executive breakfast meetings. Attending one will take only one hour of your valuable time.

If you would like to book a place please email Sarah Paveley

Quick Links

Phone us on 01223 360240

Booking

Email Sarah Paveley to book your place.

The scope of the ROI Methodology

The ROI Methodology can track and measure the impact and value of:

Marketing activity and investment
Customer service interventions, training and investment
Formal learning/training programmes
Informal (non accredited/awarded) programmes
Competence development programmes
Non formal learning (provided there is evidence of time/cost)
Change management projects
Performance management systems
E-learning and IT investments
Team building projects
Workplace projects